The New
River-Highlands development of a directory of outfitters
that
provide outdoor
recreation services in the
area. The second
phase includes promotion of the outfitters
directory at Outdoor
Trade Shows. The project will
enhance the recreation and tourism
industry in the area and
increase promotion and advertisement of
participating outfitters.
The
project was to develop and promote an outfitter directory for
the area.
The goal was accomplished by implementing the
following actions:
Identified outfitters providing services in the area;
Developed and
published a directory of the outfitters in the area;
Provided membership
to the Blue Ridge Travel Association for
identified outfitters; Promoted
the outfitters directory at three
Outdoor Trade Shows; and Secured an
advertisement in the Blue
Ridge Travel Guide.
A database of outdoor outfitters was developed that includes the name,
services provided,
contact person, phone number, web site address and email address for
each. The database was compiled using phone directories, business
licenses, personal contacts, special permits for US Forest Service
lands, state parks, and existing staff knowledge.
Outfitters
participating in the directory were offered a one-year membership in the
Blue Ridge Travel Association at a reduced fee. This service will
provided enhanced promotion and advertising for the individual
outfitters. This increased promotion will result in increased
bookings. The outfitters directory was be promoted at three
Outdoor Trade Shows in 2003 and 2004 through the Blue
Ridge Travel Association.
Total
Project Value: $33,100
Benefits:
- 39 outfitters promoted through the outfitters guide
-
100,000 outfitters guides distributed through 15 visitors centers
-
outfitters promoted at 4 outdoor trade shows
Contact Name: Gary Boring
New River-Highlands
RC&D Council
100 USDA Drive, Suite F
Wytheville, VA 24382
276-228-2879
Fax 276-228-4367
gary.boring@va.usda.gov
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