New River-Highlands RC&D Outfitters Directory
The New River-Highlands development of a directory of outfitters that provide outdoor
recreation services in the area. The second phase includes promotion of the outfitters directory at Outdoor Trade Shows. The project will enhance the recreation and tourism industry in the area and increase promotion and advertisement of participating outfitters.
The project was to develop and promote an outfitter directory for the area. The goal was accomplished by implementing the following actions: Identified outfitters providing services in the area; Developed and published a directory of the outfitters in the area; Provided membership to the Blue Ridge Travel Association for identified outfitters; Promoted the outfitters directory at three Outdoor Trade Shows; and Secured an advertisement in the Blue Ridge Travel Guide.
A database of
outdoor outfitters was developed that includes the name,
services provided, contact person, phone number, web
site address and email address for each. The
database was compiled using phone directories, business
licenses, personal contacts, special permits
for US Forest Service lands, state parks, and existing
staff knowledge.
Outfitters
participating in the directory were offered a one-year
membership in the Blue Ridge Travel Association at a
reduced fee. This service will provided enhanced
promotion and advertising for the individual outfitters.
This increased promotion will result in increased
bookings. The outfitters directory was be promoted
at three Outdoor Trade Shows in 2003 and 2004 through
the Blue Ridge Travel Association.
Total Project Value: $33,100
Benefits:
- 39 outfitters promoted through the outfitters guide
-
100,000 outfitters guides distributed through 15 visitors centers
-
outfitters promoted at 4 outdoor trade shows
Contact Name: Gary Boring
New River-Highlands
RC&D Council
100 USDA Drive, Suite F
Wytheville, VA 24382
276-228-2879
Fax 276-228-4367
gary.boring@va.usda.gov
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